UDG turns your expertise into a high-status content engine without spending more than 30 minutes of your week.
More than 1 billion views across socials. Trusted by founders doing $1M to $200M+.
Your buyers are finding someone else. Someone with a weaker track record and less knowledge than you. They find them because that person shows up every week, and you do not. We fix that, and we run the entire content operation for you.
- voice note, 2:14amA 6-part thesis on why your category is mispriced
- half-finished draftThe essay your best clients quote back to you
- notes from a sales callA post that closes the objection before it's raised
- a throwaway Slack rantThe contrarian take that makes you unignorable
Three moves, run as one operation. You show up for the thinking. We do everything after.
Fig. 01 · The knowledge coreKnowledge extraction
We map how you think
We sit with you and pull out how you think, what you believe, where you draw lines. After this, the writers can produce content that sounds like you on your best day.
The weekly session
30 minutes, once a week
You talk through what is on your mind. We turn it into the week's content. You review. We schedule. That is the entirety of your involvement.
We run everything
Research, writing, design, distribution
Research agents, writers, editors, designers and schedulers handle the rest. We track performance, adjust strategy, and report back.
Why it doesn't read like AI, and doesn't move like an agency.
Agentic research runs around the clock, scanning your space for the formats, topics and conversations working right now.
Senior writers take that, plus your own expertise, and turn it into content only you could have published. Every piece is written and signed off by experienced humans.
The machine brings the speed and the signal. The humans bring the judgement and the voice. That combination is the whole product.
More than one billion views across socials. Trusted by founders doing $1M to $200M+ a year. We build the signals that move revenue, trust and category position.
How founders introduce us to other founders
These are people who have built $10M, $50M and $200M+ businesses. They do not put their name behind anything they do not fully trust. Here is what they say.
We landed an enterprise contract with a major internet registrar, purely from a LinkedIn post. We operate in a space where buyers are smart, sceptical, and pitched constantly.
A $14,000 sale in week two. One post, one conversation, one signed deal. Clearest ROI I have seen from any marketing spend in a decade.
$3 million in attributable revenue. Number one on iTunes in finance. From 4,000 to 30,000 followers. The content grew the numbers and brought in commercial deals.
One piece of content changed my trajectory. 12 million views. Under 1,000 followers to 10,000 in a week. A comment from one of the most recognised names in my field. Then a documentary deal.
I came in with almost no presence. Within months: 77% increase in donations, national television, speaking invitations. All organic.
Zero presence to 8,000 LinkedIn followers. Closed my Series A, now raising a B. The content positioned me as the credible voice in my space.
You are the only irreplaceable input. We build the operation around your calendar, not the other way round.
- 01One 30-minute session, once a week
- 02Talk through what is on your mind
- 03Review for minutes, not hours
- 01Agentic research running 24/7
- 02Senior writers and editors, in your voice
- 03In-house design: carousels, infographics, cheat sheets
- 04Scheduling, posting and distribution
- 05Repurposing and clipping across formats
- 06A weekly performance report card
The largest pre-seed VC in the UK
The #1 trending finance podcaster
$3M attributable, #1 on iTunes
Nvidia-backed founders
Zero presence to a closed Series A
Ex-Google founders
Inc. 5000 founders
8-figure SaaS founders
Generic ghostwriting shoppers
If any voice will do, we're not it.
Vanity-metric chasers
Likes are not a business outcome.
People unwilling to have a point of view
Authority requires a stance. We can't manufacture conviction.
We run your content the way a senior in-house team would, except you manage no one, you review for minutes not hours, and nothing depends on one person's availability. Senior writers and editors only. Nothing handed to juniors.
Depending on scope. Billed quarterly. Ninety days is the minimum for content to compound.
Everything in one operation
- 01Up to 100 pieces of content a month, in your voice
- 02Every written format: posts, long-form, articles, threads
- 03Custom design: carousels, infographics, cheat sheets
- 04Repurposing: one idea becomes a week of content
- 05Full strategy, positioning and a live content calendar
- 06Agentic research running 24/7
- 07Scheduling, posting and distribution, end to end
- 08A weekly performance report card
- 09Unlimited revisions
No camera. No writing. Around 30 minutes of your week.
Before UDG, we ran one of the larger thought leadership agencies in our space, managing content for founders and executives across finance, AI and sports markets, including some of the most influential figures in those industries.
Before that, years in UK defence and intelligence, where communication was a consequence problem: you said the right thing, or the outcome was wrong.
We started UDG because we saw the gap between what the market charges and what it actually delivers.
Someone will take it. The founders we work with moved when they saw the gap. They own it now.