Plumbing SEO for US contractors

Emergency work and planned work

Someone with water on the floor wants to know if a person answers, which area you cover, and how soon a plumber can be there. If you do not offer after-hours cover, say so.

A form that says we will be in touch is the wrong tool at 11pm, and it is worse if it implies a dispatcher is awake when nobody is.

Someone replacing a water heater, a sewer line, or a repipe will read. They want to see the work you do and the licence you hold.

Show how an estimate is given. Those pages should exist on their own.

Do not make the emergency page carry them.

What plumbing SEO has to cover

Write a page for each job the company does.

• Emergency leaks and burst pipes, with the hours you keep.
• Drains and sewer lines, if you do them.
• Water heaters, naming the types you install.
• Repipes, if you do them.
• Fixtures and remodels, only if you do them.
• Commercial work on its own page, if you do it. A homeowner and a facilities manager should not be handed the same text.

Say what you do not do. A company that leaves boilers, gas, or new-build work to someone else should say that.

It removes the wrong calls. Publish the licence and insurance details a homeowner asks for, and the details the state expects.

Send us the real numbers. We will not invent a licence number or borrow one from an old template.

If we do not have the number, it stays off the site.

The map listing and the number on the van

Plumbing searches often show a map before they show a list of websites. Keep the business name as the trading name.

Match the phone number to the site and to the van. Choose a category that matches the work.

Service-area settings are for companies that travel to the customer. A virtual office listed as a shop people can walk into is a common way to get the profile suspended.

Use photographs of the van, the people, and a finished job the customer agreed you could show. Leave out the stock wrench.

Write the job in the words a homeowner types. Those sentences are what a search result and an AI answer have to work with.

Call tracking, and the mess of five phone numbers

If you use a tracking number, decide which number is the company. The website, the Google profile, and the directories you control should not each invent their own.

Five different numbers make it easy for Google to split the company into duplicate listings. Pick a primary number and use it everywhere you can edit.

Reviews, and the next call from the same street

Ask when the job is closed. Reply in public, briefly.

Do not pay for the review and do not choose who is asked in order to hide the bad jobs. A plumbing company lives on the next call from the same street, so the Google listing has to be right.

We will not publish a page for every suburb. Describe the area.

If one city has a depot, a licence, or a response commitment the others do not, that city can have a page. Roofing SEO is the page for US roofing contractors, and it takes the same approach to town pages. A general contractor or a remodeler should start with contractor marketing. An electrical contractor should start with electrician marketing.